A Look Back At Our Olympics Outfits
24 May 2024
Author: SportscraftMarketing
Founded in 1914, Sportscraft has grown from a family owned tailoring house to an integral part of Australian history. It’s with great pride that we, as a brand, once again take up the mantle to design the Australian Olympic uniform for a ninth time running. In partnership with the Australian Olympic Committee, we’ve curated a unique, all-Australian design that makes our athletes feel proud, inspired and honoured.
What we wear to the games has always been of interest.
Let's take a brief look back at Sportscraft's past Olympic outfits.
Tokyo 2020 Summer Olympics
Our 2020 outfits showcased our emblematic colours of green and gold with designs inspired by both the angles and lines of Tokyo’s famous Shibuya city and our own Southern Cross. This unique capsule contained the official Olympic bespoke blazer, casual style shirt and blouses, skirts, shorts and scarves. These blazers also came with the names of 320 Australian gold medalists inside the lining of the jacket.
Rio 2016 Summer Olympics
Our 2016 Rio team showcased a uniform that reflected the Australian lifestyle as well as Rio’s iconic surroundings while remaining comfortable. This ensemble consisted of sharply-tailored green seersucker blazers with a gold-embroidered coat of arms and the burnished Australian Olympic coat of arms on its buttons. These jackets also featured a unique lining on the inside with each athlete’s name. This uniform included a silk scarf printed with our Southern Cross, 100% Australian merino wool knits, and a green and gold men’s tie.
London 2012 Summer Olympics
Our 2012 London uniform was classically modern. This uniform features a vintage sports jacket that took its inspiration from Australian sporting heritage that is both timeless and authentic. The uniform is relaxed and comfortable as a reflection of the Aussie lifestyle. A garment wash offers a vintage feel, further enhanced by hold embroidery and the Olympic crest. The modern colour palette features our iconic green and gold, highlighted by a crisp white.
Beijing 2008 Summer Olympics
The Beijing 2008 uniforms took a more corporate approach. This uniform features classic pinstripe suiting separates with trousers for men, and knee-length skirts for women. These uniforms included a blue and gold scarf for women, and a blue, green and gold tie for men with the embroidered Olympics crest to the chest of the blazer.